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Tácticas de guerrilla aplicadas al mercadeo Jay Conrad Levinson

by Levinson, Jay Conrad | Hassan, Adriana de [traductor].

Edition: 1a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Colombia: Norma, 1990Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658.8 L578.

Las 22 leyes inmutables del marketing : ¡viólelas a su propio riesgo! Al Ries, Jack Trout

by Ries, Al | Trout, Jack [coautor].

Edition: 1a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1993Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658.8 R445 .

Mercadotecnia : Conceptos y prácticas modernas William F. Schoell

by Schoell, William F | Guiltinan, Joseph P [coautor] | Sánchez Fonseca, Leonora Catalina [traductor].

Edition: 3a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Prentice Hall, 1991Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658.8 Sch62.

Marketing internacional Michael R. Czinkota, Illka A. Ronkainen ; traducción Juan Bruno García Sordo

by Czinkota, Michael R | Ronkainen, Ilkka A [coautor] | García-Sordo, Juan Bruno [traductor].

Edition: 4a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1996Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (3) Call number: 658.848 C998, ...

Curso de mercadotecnia McGraw-Hill 36 horas Jeffrey L. Seglin

by Seglin, Jeffrey L | Rosas Sánchez, Rosa María [traductor].

Edition: 1a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México: McGraw-Hill, 1992Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658.83 Se378.

Nuevo producto : estrategías para su creación desarrollo y lanzamiento Alejandro Schnarch Kirberg

by Schnarch Kirberg, Alejandro.

Edition: 1a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1992Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658.57 Sch572.

Marketing ventas al por menor : Para empleados,gerentes y empresarios.

by Meyer, Warren G | Harris, Edward E [coautor] | Kohns, Donald P [coautor] | Stone, James R [coautor] | Buitrago Gómez, Nelson [traductor].

Edition: 8a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Santafé de Bogotá : McGraw-Hill, 1992Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (2) Call number: 658.87 M575, ...

El gran giro de la mercadotecnia : La era del individuo cómo beneficiarse con ella Stan Rapp

by Rapp, Stan | Collins, Thomas L [coautor] | Haas, Roberto A [traductor].

Edition: 1a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Mexico : McGraw-Hill, 1991Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658.8 R182 .

El nuevo maxi-marketing : La guía clásica para transformar su publicidad, promoción y mercadotecnia para la economía de la información. Stan Rapp

by Rapp, Stan | Collins, Thomas [coautor] | Haas, Robert A [traductor].

Edition: 1a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México: McGraw-Hill, 1996Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (2) Call number: 658.8 R182pp, ...

La nueva mercadotecnia Richard W. Brookes

by Brookes, Richard W | .

Edition: 1a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México: McGraw-Hill, 1990Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (2) Call number: 658.8 B790, ...

Comportamiento del consumidor : Comprar,tener y ser

by Solomon, Michael R | Sánchez Carrión, Miguel Ángel [traductor].

Edition: 3a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Mexico : Prentice-Hall, 1997Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (2) Call number: 658.8342 So471, ...

Mercadeo de servicios : Una guía práctica John Courtis

by Courtis, John | Rosenbaun Shvartz, Judith [traductor].

Edition: 1a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Mexico : Ventura, 1989Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658.812 C835.

Mercadotecnia de servicios Christopher H. Lovelock

by Lovelock, Christopher H | Meza Staines, Guadalupe [traductor].

Edition: 3a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México: Prentice Hall, 1997Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (2) Call number: 658.8 L944ma, ...

Estrategia competitiva : Técnicas para el análisis de los sectores industriales y de la competencia Michael E. Porter

by Porter, Michael E | Walls, Alfonso Vasseur [traductor].

Edition: 1a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Mexico: Continental, 1980Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658.402 P833.

Cómo vender en un mercado competido John Fenton

by Fenton, John | Hassan, Adriana de [traductor].

Edition: 1a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Colombia : Norma, 1986Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (2) Call number: 658.81 F367, ...

Negocios internacionales : un enfoque de administración estratégica Alan M. Rugman

by Rugman, Alan M | Hodgetts, Richard M [coautor] | Rosas Sánchez, Rosa María [traductor].

Edition: 1a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Mexico : McGraw-Hill, 1997Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658. 049 R848.

"Mercadeo en la Autoridad del Canal" Melina Dacier Parra Gil

by Parra Gil, Melina Dacier.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: ESP Publication details: Panamá : Universidad del Istmo, 2000Dissertation note: Licenciado en Administración de Mercadeo y Publicidad -- Universidad del Istmo. Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (2) Call number: T659.1 P247, ...

Marketing de servicios : Estrategias para turismo, finanzas, salud y comunicación Marco Cobra

by Cobra, Marcos | Villamizar, Germán Alberto [traductor].

Edition: 2a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Santa Fe de Bogotá : McGraw Hill, 2000Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (4) Call number: 658.8 C639, .., SANTIAGO (1) Call number: 658.8 C639, SEDE METROMALL (1) Call number: 658.8 C639, LA CHORRERA (1) Call number: 658.8 C639, CSU-COLÓN (1) Call number: 658.8 C639.

Dirección de marketing Philip Kotler

by Kotler, Philip | Escalona García, Roberto I [traductor].

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Mexico: Pearson Education, 2001Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658.8 K848g.

Ventas : Conceptos, planificación y estrategias William J. Stanton

by Stanton, William J | Buskirk, Richard H [coautor] | Spiro, Rosann L [coautor] | Anton Moreno, Alfredo [traductor].

Edition: 9a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Santafé de Bogotá: McGraw-Hill, 1997Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (2) Call number: 658.81 St262st, ...

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