Your search returned 38 results.

Not what you expected? Check for suggestions
Sort
Results
Dirección de marketing : Gestión estratégica y operativa del mercado Jean-Jacques Lambin, Carlo Gallucci, Carlos Sicurello

by Lambin, Jean Jacques | Gallucci, Carlo [coautor] | Sicurello, Carlos [coautor].

Edition: 2a. edición.Material type: Text Text; Literary form: Not fiction Language: Spanish Publisher number: | Publication details: México: McGraw Hill, 2009Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (3) Call number: 658.8 L117, .., DAVID (2) Call number: 658.8 L117, .., LA CHORRERA (2) Call number: 658.8 L117, .., SANTIAGO (2) Call number: 658.8 L117, ...

Microeconomía Roger LeRoy Miller, Roger E. Meiners ; traducción Carlos Felipe Arango Congote, Víctor Manuel Mayorga Torrado

by LeRoy Miller, Roger | Roger E.,Meiners [coautor] | Carlos Felipe, Arango Congote [traductor] | Víctor Manuel, Mayorga Torrado [traductor].

Edition: 2a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Mexico : McGraw-Hill, 1990Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 338.5 M612.

El Mercado son personas : El marketing en las empresas de servicios Josep Chias

by Chias, Josep.

Edition: 1a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México: McGraw-Hill, 1992Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658.812 C431.

Las 22 leyes inmutables del marketing : ¡viólelas a su propio riesgo! Al Ries, Jack Trout

by Ries, Al | Trout, Jack [coautor].

Edition: 1a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1993Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658.8 R445 .

Marketing internacional Michael R. Czinkota, Illka A. Ronkainen ; traducción Juan Bruno García Sordo

by Czinkota, Michael R | Ronkainen, Ilkka A [coautor] | García-Sordo, Juan Bruno [traductor].

Edition: 4a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1996Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (3) Call number: 658.848 C998, ...

Curso de mercadotecnia McGraw-Hill 36 horas Jeffrey L. Seglin

by Seglin, Jeffrey L | Rosas Sánchez, Rosa María [traductor].

Edition: 1a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México: McGraw-Hill, 1992Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658.83 Se378.

Ingeniería de servicios : para crear clientes satisfechos y lograr ventajas competitivas sustanciales y sostenibles Luis Rubén Picazo Manríquez, Fabián Martínez Villegas

by Picazo Manríquez, Luis Rubén | Fabián Martínez Villegas [coautor].

Edition: 4a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1991Online access: Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658.812 P581.

Nuevo producto : estrategías para su creación desarrollo y lanzamiento Alejandro Schnarch Kirberg

by Schnarch Kirberg, Alejandro.

Edition: 1a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1992Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658.57 Sch572.

Investigación de mercados : un enfoque aplicado Thomas C. Kinnear, James R. Taylor

by Kinnear, Thomas C | Taylor, James R [coautor] | Rosas Lopetegui, Gloria Elizabeth [traductor] | [ ].

Edition: 4a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Santafé de Bogotá : McGraw-Hill, 1998Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (5) Call number: 658.83 K623, ...

Marketing ventas al por menor : Para empleados,gerentes y empresarios.

by Meyer, Warren G | Harris, Edward E [coautor] | Kohns, Donald P [coautor] | Stone, James R [coautor] | Buitrago Gómez, Nelson [traductor].

Edition: 8a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Santafé de Bogotá : McGraw-Hill, 1992Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (2) Call number: 658.87 M575, ...

El gran giro de la mercadotecnia : La era del individuo cómo beneficiarse con ella Stan Rapp

by Rapp, Stan | Collins, Thomas L [coautor] | Haas, Roberto A [traductor].

Edition: 1a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Mexico : McGraw-Hill, 1991Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658.8 R182 .

Marketing al revés

by Walther, George R | Posada Salazar, Octavio [traductor] | Mejía Duque, María Victoria [traductor].

Edition: 1a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Colombia : McGraw-Hill, 1995Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658.83 W172.

El nuevo maxi-marketing : La guía clásica para transformar su publicidad, promoción y mercadotecnia para la economía de la información. Stan Rapp

by Rapp, Stan | Collins, Thomas [coautor] | Haas, Robert A [traductor].

Edition: 1a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México: McGraw-Hill, 1996Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (2) Call number: 658.8 R182pp, ...

La nueva mercadotecnia Richard W. Brookes

by Brookes, Richard W | .

Edition: 1a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México: McGraw-Hill, 1990Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (2) Call number: 658.8 B790, ...

Negocios internacionales : un enfoque de administración estratégica Alan M. Rugman

by Rugman, Alan M | Hodgetts, Richard M [coautor] | Rosas Sánchez, Rosa María [traductor].

Edition: 1a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Mexico : McGraw-Hill, 1997Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658. 049 R848.

Marketing de servicios : Estrategias para turismo, finanzas, salud y comunicación Marco Cobra

by Cobra, Marcos | Villamizar, Germán Alberto [traductor].

Edition: 2a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Santa Fe de Bogotá : McGraw Hill, 2000Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (4) Call number: 658.8 C639, .., SANTIAGO (1) Call number: 658.8 C639, SEDE METROMALL (1) Call number: 658.8 C639, LA CHORRERA (1) Call number: 658.8 C639, CSU-COLÓN (1) Call number: 658.8 C639.

Ventas : Conceptos, planificación y estrategias William J. Stanton

by Stanton, William J | Buskirk, Richard H [coautor] | Spiro, Rosann L [coautor] | Anton Moreno, Alfredo [traductor].

Edition: 9a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Santafé de Bogotá: McGraw-Hill, 1997Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (2) Call number: 658.81 St262st, ...

Marketing internacional Juan Bruno García-Sordo

by García-Sordo, Juan Bruno.

Edition: 1a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Mexico : McGraw-Hill, 2001Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658.8 G164.

Gerencia de marketing : Estrategias y programas Joseph P. Guiltinan

by Guiltinan, Joseph P | Paul, Gordon W [coautor] | Madden, Thomas J [coautor] | Ávila de Barón, Cecilia [traductor].

Edition: 6a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Colombia : McGraw-Hill, 1998Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (2) Call number: 658.83 G946g, ...

Marketing de servicios : Un enfoque de integración del cliente a la empresa

by Zeithaml, Valarie | Bitner Jo, Mary [coautor] | Pérez de Lara Choy, María Isabel [traductor] | Lozano Hirschfeld, Andrés [traductor] | Pontón Becerril, Susana [traductor].

Edition: 2a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Mexico : McGraw-Hill, 2002Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658.834 Z372.

Pages

Bibliotecas Virtuales

Dirección:
Ave. Justo Arosemana
Calle 40 y 41
Panamá - Ciudad de Panamá

Biblioteca - Horario de Atención:
Lunes - Viernes: 9:00 am / 9:00 pm
Sábado: 9:00am / 1:00 pm
Contact Center:
800-0606

Teléfono:
T. (507) 227 88 22
F. (507) 227 88 31