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Marketing de servicios : Conceptos y estrategias Marcos Henrique Nogueira Cobra by Nogueira Cobra, Marcos Henrique | Zwarg, Flavio Arnaldo [coautor] | Rodríguez Acosta, Luis O [traductor]. Edition: 1a. edición.Material type:  Text; Format:
print
; Literary form:
Not fiction
Language: Spanish Publication details: Bogotá : McGraw-Hill, 1991Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658.83 N689.
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La nueva mercadotecnia Richard W. Brookes by Brookes, Richard W | . Edition: 1a. edición.Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Spanish Publication details: México: McGraw-Hill, 1990Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (2) Call number: 658.8 B790, ...
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Comportamiento del consumidor : Repercusiones en la estrategia de marketing by Hawkins, Del I | Best, Roger J [coautor] | Coney, Kenneth A [coautor]. Edition: 1a. edición.Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Spanish Publication details: Santefé de Bogotá : McGraw-Hill, 1997Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658.8342 H314.
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Enfoque : el único futuro de su empresa Al Ries by , Al | Haas García, Roberto [traductor]. Edition: 1a. edición.Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Spanish Publication details: Mexico : McGraw-Hill, 1996Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658.802 R445.
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Marketing Thomas J. Adams by Adams, Thomas J. Edition: 11a. edición.Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Spanish Publication details: Boston : McGraw-Hill, 1997Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658.8 Ad171.
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Gerencia de marketing : Estrategias y programas Joseph P. Guiltinan by Guiltinan, Joseph P | Paul, Gordon W [coautor] | Madden, Thomas J [coautor] | Ávila de Barón, Cecilia [traductor]. Edition: 6a ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Spanish Publication details: Colombia : McGraw-Hill, 1998Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (2) Call number: 658.83 G946g, ...
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Mercadeo en el siglo XXI Louis Schneider Ferese by Ferese, Louis Schneider | Kimbrell, Grady [coautor] | Woloszyk, Carl A [coautor] | Hernández, Vianey [traductor]. Edition: 1a. edición.Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Spanish Publication details: Mexico : McGraw-Hill, 2001Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658.8 F223.
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El marketing como arma competitiva Tomás Alfaro Drake by Alfaro Drake, Tomás. Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Spanish Publication details: Madrid : McGraw-Hill, 1992Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658.8 Al282.
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Marketing internacional Phillip R. Cateora, Mary C. Gilly, John L. Graham by Cateora, Philip R | Gilly, Mary C [coautor] | Graham, John L [coautor] | Esqueda Huerta, Luis Héctor [traductor] | Fuentes Zárate, Claudia [traductor] | Esqueda Huerta, Luis Héctor [traductor]. Edition: 3a. edición.Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Spanish Publication details: México : McGraw Hill, 2010Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (2) Call number: 658.848 C282, .., DAVID (2) Call number: 658.848 C282, .., LA CHORRERA (2) Call number: 658.848 C282, .., SANTIAGO (1) Call number: 658.848 C282, SEDE METROMALL (1) Call number: 658.848 C282, CSU-CHITRÉ (1) Call number: 658.848 C282.
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Marketing de servicios Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler by Zeithaml, Valarie | Bitner, Mary Jo [coautor] | Gremler, Dwayne D [coautor] | Velásquez Arellano, Jorge Alberto [traductor] | Treviño Rosales, Elizabeth [traductor]. Edition: 5a. edición.Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Spanish Publication details: México : McGraw Hill, 2009Availability: Items available for loan: DAVID (1) Call number: 658.8 Z37th, LA CHORRERA (2) Call number: 658.8 Z37th, .., CSU-COLÓN (1) Call number: 658.8 Z37th, SANTIAGO (1) Call number: 658.8 Z37th, SEDE METROMALL (1) Call number: 658.8 Z37th, CSU-CHITRÉ (2) Call number: 658.8 Z37th, .., BIBLIOTECA CENTRAL - PANAMÁ (3) Call number: 658.8 Z37th, ...
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The McGraw Hill 36 hour course : Online marketing Lorrie Thomas by Thomas, Lorrie. Edition: 1a. edición.Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: New York: McGraw Hill, 2011Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658.872 T361.
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Marketing internacional / Philip R. Cateora, Mary C.Gilly, John L Graham by Cateora, Philip R | Mary C.Gilly [coautor] | John L Graham [coautor]. Edition: 16a. edición.Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Spanish Publication details: Mexico : McGraw Hill, 2014Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (4) Call number: 658.8 C282, .., SEDE METROMALL (2) Call number: 658.8 C282, .., DAVID (3) Call number: 658.8 C282 , .., LA CHORRERA (2) Call number: 658.8 C282, .., SANTIAGO (2) Call number: 658.8 C282, ...
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