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Dirección de marketing : Gestión estratégica y operativa del mercado Jean-Jacques Lambin, Carlo Gallucci, Carlos Sicurello

by Lambin, Jean Jacques | Gallucci, Carlo [coautor] | Sicurello, Carlos [coautor].

Edition: 2a. edición.Material type: Text Text; Literary form: Not fiction Language: Spanish Publisher number: | Publication details: México: McGraw Hill, 2009Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (3) Call number: 658.8 L117, .., DAVID (2) Call number: 658.8 L117, .., LA CHORRERA (2) Call number: 658.8 L117, .., SANTIAGO (2) Call number: 658.8 L117, ...

Curso de mercadotecnia McGraw-Hill 36 horas Jeffrey L. Seglin

by Seglin, Jeffrey L | Rosas Sánchez, Rosa María [traductor].

Edition: 1a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México: McGraw-Hill, 1992Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658.83 Se378.

Ingeniería de servicios : para crear clientes satisfechos y lograr ventajas competitivas sustanciales y sostenibles Luis Rubén Picazo Manríquez, Fabián Martínez Villegas

by Picazo Manríquez, Luis Rubén | Fabián Martínez Villegas [coautor].

Edition: 4a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1991Online access: Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658.812 P581.

Nuevo producto : estrategías para su creación desarrollo y lanzamiento Alejandro Schnarch Kirberg

by Schnarch Kirberg, Alejandro.

Edition: 1a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1992Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658.57 Sch572.

Investigación de mercados : un enfoque aplicado Thomas C. Kinnear, James R. Taylor

by Kinnear, Thomas C | Taylor, James R [coautor] | Rosas Lopetegui, Gloria Elizabeth [traductor] | [ ].

Edition: 4a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Santafé de Bogotá : McGraw-Hill, 1998Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (5) Call number: 658.83 K623, ...

Marketing ventas al por menor : Para empleados,gerentes y empresarios.

by Meyer, Warren G | Harris, Edward E [coautor] | Kohns, Donald P [coautor] | Stone, James R [coautor] | Buitrago Gómez, Nelson [traductor].

Edition: 8a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Santafé de Bogotá : McGraw-Hill, 1992Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (2) Call number: 658.87 M575, ...

Marketing al revés

by Walther, George R | Posada Salazar, Octavio [traductor] | Mejía Duque, María Victoria [traductor].

Edition: 1a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Colombia : McGraw-Hill, 1995Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658.83 W172.

Negocios internacionales : un enfoque de administración estratégica Alan M. Rugman

by Rugman, Alan M | Hodgetts, Richard M [coautor] | Rosas Sánchez, Rosa María [traductor].

Edition: 1a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Mexico : McGraw-Hill, 1997Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658. 049 R848.

Marketing de servicios : Estrategias para turismo, finanzas, salud y comunicación Marco Cobra

by Cobra, Marcos | Villamizar, Germán Alberto [traductor].

Edition: 2a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Santa Fe de Bogotá : McGraw Hill, 2000Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (4) Call number: 658.8 C639, .., SANTIAGO (1) Call number: 658.8 C639, SEDE METROMALL (1) Call number: 658.8 C639, LA CHORRERA (1) Call number: 658.8 C639, CSU-COLÓN (1) Call number: 658.8 C639.

Ventas : Conceptos, planificación y estrategias William J. Stanton

by Stanton, William J | Buskirk, Richard H [coautor] | Spiro, Rosann L [coautor] | Anton Moreno, Alfredo [traductor].

Edition: 9a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Santafé de Bogotá: McGraw-Hill, 1997Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (2) Call number: 658.81 St262st, ...

El marketing como arma competitiva Tomás Alfaro Drake

by Alfaro Drake, Tomás.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Madrid : McGraw-Hill, 1992Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658.8 Al282.

Nuevo producto : Creatividad, innovación y marketing Alejandro Schnarch Kirberg

by Schnarch Kirberg, Alejandro.

Edition: 3a. edición.Material type: Text Text; Format: print Language: Spanish Publication details: Bogotá : McGraw-Hill, 2001Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (2) Call number: 658.575 Sch572a, ...

Fundamentos de marketing William J. Stanton

by Stanton, William J | Etzel , Michael J [coautor] | Walker, Bruce J [coautor] | Palos Báez, Enrique [traductor].

Edition: 13a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Mexico : McGraw-Hill, 2004Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658.8 St262.

Ventas : construyendo sociedades Barton A. Weitz, Stephen B. Castleberry, John F. Tanner

by Weitz, Barton A | Castleberry, Stephen B [coautor] | Tanner, John F [coautor] | González y Pozo, Virgilio [traductor] | Pineda Ayala, Leticia Esther [traductor].

Edition: 5a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México: McGraw Hill, 2005Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658.85 W439.

Marketing estratégico : Enfoque de toma de decisiones Orville C. Walker ... [et. al] ; traducción Enrique Palos Báez

by Walker, Orville C | Boyd Jr., Harper W [ coautor] | Mullins, John [ coautor] | Larréché, Jean-Claude [ coautor] | Palos Baéz, Enrique [traductor].

Edition: 4a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 2005Availability: Items available for loan: DAVID (2) Call number: 658.802 W151, .., SANTIAGO (2) Call number: 658.808 W151, .., SEDE METROMALL (3) Call number: 658.802 W151, .., CSU-CHITRÉ (2) Call number: 658.802 W151, .., LA CHORRERA (2) Call number: 658.808 W151, .., BIBLIOTECA CENTRAL - PANAMÁ (2) Call number: 658.802 W151, ... Not available: In transit (1).

Administración de ventas Mark W. Johnston, Greg W. Marshall

by Johnston, Mark W | Marshall, Greg W [coautor] | Rubio Ruiz, Ricardo Martín [traductor].

Edition: 9a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México: McGraw-Hill, 2009Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658.81 J641.

Marketing : un enfoque global E. Jerome McCarthy, William D. Perreault ; traducción Rosa María Rosas Sánchez, Olivia del Carmen Farrés Domenzáin.

by McCarthy, E. Jerome.

Edition: 13a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México: McGraw Hill, 2001Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658.8 M127en.

Marketing Roger A. Kerin, Steven W. Hartley, William Rudelius.

by Kerin, Roger A | Hartley, Steven W [coautor] | Rudelius, William [coautor] | Herrero Díaz, María Jesús [traductor] | Martínez Suárez, Nora Natalia [traductor] | Cevallos Almada, María Guadalupe [traductor].

Edition: 11a. edición.Material type: Text Text; Literary form: Not fiction Language: Spanish Original language: ing Publication details: México : McGraw-Hill, 2014Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (2) Call number: 658.8 K455, ...

Marketing internacional / Philip R. Cateora, Mary C.Gilly, John L Graham

by Cateora, Philip R | Mary C.Gilly [coautor] | John L Graham [coautor].

Edition: 16a. edición.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publication details: Mexico : McGraw Hill, 2014Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (4) Call number: 658.8 C282, .., SEDE METROMALL (2) Call number: 658.8 C282, .., DAVID (3) Call number: 658.8 C282 , .., LA CHORRERA (2) Call number: 658.8 C282, .., SANTIAGO (2) Call number: 658.8 C282, ...

Fundamentos de marketing William J. Stanton, Michael J. Etzel, Bruce J. Walker

by Stanton, William J | Etzel, Michael J [coautor] | Walker, Bruce J [coautor] | Ortíz Staines, Manuel [traductor].

Edition: 14a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México: McGraw-Hill, 2007Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (3) Call number: 658.8 St262, .., SEDE METROMALL (1) Call number: 658.8 St262, SANTIAGO (1) Call number: 658.8 St262.

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