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Curso de mercadotecnia McGraw-Hill 36 horas Jeffrey L. Seglin

by Seglin, Jeffrey L | Rosas Sánchez, Rosa María [traductor].

Edition: 1a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México: McGraw-Hill, 1992Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658.83 Se378.

El gran giro de la mercadotecnia : La era del individuo cómo beneficiarse con ella Stan Rapp

by Rapp, Stan | Collins, Thomas L [coautor] | Haas, Roberto A [traductor].

Edition: 1a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Mexico : McGraw-Hill, 1991Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658.8 R182 .

El nuevo maxi-marketing : La guía clásica para transformar su publicidad, promoción y mercadotecnia para la economía de la información. Stan Rapp

by Rapp, Stan | Collins, Thomas [coautor] | Haas, Robert A [traductor].

Edition: 1a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México: McGraw-Hill, 1996Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (2) Call number: 658.8 R182pp, ...

Elementos esenciales de la estrategia publicitaria Don E. Schultz

by Schultz, Don E | Tannenbaum, Stanley I, coautor [ ] | Meza Staines, Guadalupe [traductor].

Edition: 1a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Mexico : McGraw-Hill, 1992Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 659.1 Sch821.

Administración de ventas Rolph E. Anderson,Joseph F. Hair Jr., Alan J. Bush

by Anderson, Rolph E | Hair Jr., Joseph F [coautor] | Cevallos Almada, Julio María [traductor] | Cevallos Almada, Julia [traductor].

Edition: 2a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Mexico : McGraw-Hill, 1995Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (2) Call number: 658.81 An231, ...

Ventas : Conceptos, planificación y estrategias William J. Stanton

by Stanton, William J | Buskirk, Richard H [coautor] | Spiro, Rosann L [coautor] | Anton Moreno, Alfredo [traductor].

Edition: 9a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Santafé de Bogotá: McGraw-Hill, 1997Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (2) Call number: 658.81 St262st, ...

Promoción : Conceptos y estrategias

by Burnett, John J | Ávila de Barón, Cecilia [traductor].

Edition: 1a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Colombia : McGraw-Hill, 1996Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (2) Call number: 658.82 B264, .., SEDE METROMALL (1) Call number: 658.82 B934.

Administración de ventas : Conceptos, prácticas y casos Eugene M. Johnson, David L. Kurtz, Eberhard E. Scheuing ; traducción Cecilia Avila de Barón

by Johnson, Eugene M | Kurtz, David L [coautor] | Scheuing, Eberhard E [coautor] | Ávila de Barón, Cecilia [traductor].

Edition: 2a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Santafé de Bogotá,Colombia : McGraw-Hill, 1996Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658.81 J630.

Gerencia de ventas al detal Ron Hasty, James Reardon

by Hasty, Ron | Reardon, James [coautor] | Ávila de Barón, Cecilia [traductor].

Edition: 1a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Santafé de Bogotá : McGraw-Hill, 1998Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658.87 H279, SEDE METROMALL (1) Call number: 658.87 H279.

Fundamentos de marketing William J. Stanton

by Stanton, William J | Etzel , Michael J [coautor] | Walker, Bruce J [coautor] | Palos Báez, Enrique [traductor].

Edition: 13a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Mexico : McGraw-Hill, 2004Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658.8 St262.

Publicidad y promoción : Perspectiva de la comunicación de marketing integral George E. Belch y Michael A. Belch ; traducción Jorge Luis Blanco y Correa Magallanes, Magda Elizabeth Treviño Rosales

by Belch, George E | Belch, Michael A [coautor] | Blanco , Jorge Luis [traductor] | Magallanes, Correa [traductor].

Edition: 6a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México: McGraw Hill, 2005Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 659.1 B410.

Ventas : construyendo sociedades Barton A. Weitz, Stephen B. Castleberry, John F. Tanner

by Weitz, Barton A | Castleberry, Stephen B [coautor] | Tanner, John F [coautor] | González y Pozo, Virgilio [traductor] | Pineda Ayala, Leticia Esther [traductor].

Edition: 5a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México: McGraw Hill, 2005Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658.85 W439.

Administración de ventas Mark W. Johnston, Greg W. Marshall

by Johnston, Mark W | Marshall, Greg W [coautor] | Rubio Ruiz, Ricardo Martín [traductor].

Edition: 9a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México: McGraw-Hill, 2009Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658.81 J641.

Marketing : un enfoque global E. Jerome McCarthy, William D. Perreault ; traducción Rosa María Rosas Sánchez, Olivia del Carmen Farrés Domenzáin.

by McCarthy, E. Jerome.

Edition: 13a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México: McGraw Hill, 2001Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658.8 M127en.

Fundamentos de marketing William J. Stanton, Michael J. Etzel, Bruce J. Walker

by Stanton, William J | Etzel, Michael J [coautor] | Walker, Bruce J [coautor] | Ortíz Staines, Manuel [traductor].

Edition: 14a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México: McGraw-Hill, 2007Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (3) Call number: 658.8 St262, .., SEDE METROMALL (1) Call number: 658.8 St262, SANTIAGO (1) Call number: 658.8 St262.

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