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La imagen de marca de los países

by Valls, Josep-Francesc.

Series: McGraw Hill de managementEdition: 1a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Madrid : McGraw-Hill, 1992Availability: Items available for loan: SEDE METROMALL (1) Call number: 651 V245, BIBLIOTECA CENTRAL - PANAMÁ (2) Call number: 659.1 V245, ...

Publicidad radiofónica Bob Schulberg

by Schulberg, Bob | González Ruiz, Ángel Carlos [traductor].

Edition: 1a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Mexico: McGraw-Hill, 1992Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 659.142 Sch811.

El gran giro de la mercadotecnia : La era del individuo cómo beneficiarse con ella Stan Rapp

by Rapp, Stan | Collins, Thomas L [coautor] | Haas, Roberto A [traductor].

Edition: 1a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Mexico : McGraw-Hill, 1991Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658.8 R182 .

Posicionamiento : El concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia Al Ries, Jack Trout

by Ries, Al | Trout, Jack | Presa Ampudia, Gloria [traductor].

Edition: 1a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Mexico: McGraw-Hill, 1989Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (5) Call number: 659.111 R445, ...

Elementos esenciales de la estrategia publicitaria Don E. Schultz

by Schultz, Don E | Tannenbaum, Stanley I, coautor [ ] | Meza Staines, Guadalupe [traductor].

Edition: 1a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Mexico : McGraw-Hill, 1992Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 659.1 Sch821.

Publicidad William F. Arens

by Arens, William F | Raso Arcaute, Rosa María [traductor] | Dommette, Jean [traductor].

Edition: 7a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Mexico : McGraw-Hill, 1999Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 659.1 Ar336.

Publicidad y promoción : Perspectiva de la comunicación de marketing integral George E. Belch y Michael A. Belch ; traducción Jorge Luis Blanco y Correa Magallanes, Magda Elizabeth Treviño Rosales

by Belch, George E | Belch, Michael A [coautor] | Blanco , Jorge Luis [traductor] | Magallanes, Correa [traductor].

Edition: 6a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México: McGraw Hill, 2005Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 659.1 B410.

Publicidad William F. Arens, Michael F. Weigold, Christian Arens

by Arens, William F | Weigold, Michael F [coautor] | Arens, Christian [coautor] | Cabrera, Claudia [traductor] | Velázquez Arellano, Jorge A [traductor].

Edition: 11a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México: McGraw Hill, 2008Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (3) Call number: 659.1 Ar336a, .., DAVID (1) Call number: 659.1 Ar336a, LA CHORRERA (2) Call number: 659.1 Ar336a, .., SANTIAGO (2) Call number: 659.1 Ar336a, .., CSU-CHITRÉ (1) Call number: 659.1 Ar336a , SEDE METROMALL (1) Call number: 659.1 Ar336a.

Publicidad : Comunicación integral en marketing Rubén Treviño Martínez

by Treviño Martínez, Rubén.

Edition: 3a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México: McGraw Hill, 2010Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 659.1 T729.

Investigación de mercados:en un ambiente de información digital Joseph F. Hair, Robert P. Bush, David J. Ortinau

by Hair, Joseph F | Bush, Robert P [coautor] | Ortinau, David J [coautor] | [ ] | [ ].

Edition: 4a. ed.Material type: Text Text; Literary form: Not fiction Language: Spanish Original language: English Publication details: México : McGraw-Hill, 2010Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (5) Call number: 658.83 H127, .., SANTIAGO (2) Call number: 658.83 H127, .., SEDE METROMALL (1) Call number: 658.83 H127.

MaxiMarketing. El nuevo rumbo de las estrategias de promoción, publicidad y mercadotecnia Stan Rapp

by Rapp, Stan | Collins, Thomas L [coautor] | Hass García, Robert A [traductor].

Edition: 1a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México: McGraw -Hill, 1988Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (2) Call number: 658.8 R182p, ...

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