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Ingeniería de servicios : para crear clientes satisfechos y lograr ventajas competitivas sustanciales y sostenibles Luis Rubén Picazo Manríquez, Fabián Martínez Villegas

by Picazo Manríquez, Luis Rubén | Fabián Martínez Villegas [coautor].

Edition: 4a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1991Online access: Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658.812 P581.

Nuevo producto : estrategías para su creación desarrollo y lanzamiento Alejandro Schnarch Kirberg

by Schnarch Kirberg, Alejandro.

Edition: 1a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1992Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658.57 Sch572.

Investigación de mercados : un enfoque aplicado Thomas C. Kinnear, James R. Taylor

by Kinnear, Thomas C | Taylor, James R [coautor] | Rosas Lopetegui, Gloria Elizabeth [traductor] | [ ].

Edition: 4a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Santafé de Bogotá : McGraw-Hill, 1998Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (5) Call number: 658.83 K623, ...

Negocios internacionales : un enfoque de administración estratégica Alan M. Rugman

by Rugman, Alan M | Hodgetts, Richard M [coautor] | Rosas Sánchez, Rosa María [traductor].

Edition: 1a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Mexico : McGraw-Hill, 1997Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658. 049 R848.

Marketing internacional Phillip R. Cateora, Mary C. Gilly, John L. Graham

by Cateora, Philip R | Gilly, Mary C [coautor] | Graham, John L [coautor] | Esqueda Huerta, Luis Héctor [traductor] | Fuentes Zárate, Claudia [traductor] | Esqueda Huerta, Luis Héctor [traductor].

Edition: 3a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw Hill, 2010Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (2) Call number: 658.848 C282, .., DAVID (2) Call number: 658.848 C282, .., LA CHORRERA (2) Call number: 658.848 C282, .., SANTIAGO (1) Call number: 658.848 C282, SEDE METROMALL (1) Call number: 658.848 C282, CSU-CHITRÉ (1) Call number: 658.848 C282.

Marketing internacional / Philip R. Cateora, Mary C.Gilly, John L Graham

by Cateora, Philip R | Mary C.Gilly [coautor] | John L Graham [coautor].

Edition: 16a. edición.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publication details: Mexico : McGraw Hill, 2014Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (4) Call number: 658.8 C282, .., SEDE METROMALL (2) Call number: 658.8 C282, .., DAVID (3) Call number: 658.8 C282 , .., LA CHORRERA (2) Call number: 658.8 C282, .., SANTIAGO (2) Call number: 658.8 C282, ...

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